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Why you need an app and a website? Apps usually store their data locally on mobile devices, unlike websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps. Apps can further save users' time by storing their preferences and taking proactive actions on users' behalf
Should you create an app or website? If your goal is to offer mobile-friendly content to a wide range of people, then a website is probably the way to go. However, if you want to engage better, interact with, and communicate with your customers to maintain customers, a mobile app presents itself as a better option.
What's the difference between a web app and a website? A website is a group of globally accessible, interlinked web pages which have a single domain name. A web application is a software or program which is accessible using any web browser.
What are three advantages to creating apps? With an app, you can:
Provide More Value to Your Customers. ...
Build a Stronger Brand. ...
Connect With Your Customers Fast and Easy. ...
Improve Customer Loyalty. ...
Have a Competitive Edge in Your Niche. ...
Reach Higher Customer Engagement Level. ...
Build a Direct and Personalized Marketing Channel. ...
Utilize Social Media Channels.
Why develop an app for your business? An app offers your customers a more convenient way to browse, shop and interact with a brand, with easily accessible information right at their fingertips. ... A mobile app offers a unique 'walled-garden' environment allowing businesses to increase interactions and make true connections with their customers.
1. Higher conversion rate. Statistically, 73% of mobile users use the Internet with the intent to purchase. However, the sheer number of online retailers available levels the playing field for everyone. There are so many choices to make. Having a mobile app gives you an immediate advantage because of convenience. A mobile app simplifies the process. As mentioned earlier, 70% of mobile gadget users are inclined to purchase immediately compared to desktop searchers. If you were in the pizza business and had a mobile app for delivery service, your customers would not need to go to your website to place the order. The convenience results in higher conversion rates for mobile apps. 2. Build a stronger brand. A mobile app will improve and strengthen your brand because it comes with built-in features that will allow you to connect your marketing efforts directly to your target market. For example, you can have a mobile app that has a built-in feature for quicker access to customer service. If your customer is experiencing problems or issues with your product, providing him with quicker access to your support team would help build better relations and strengthen existing ones. Another example would be for marketing and promotional activities. Going back to our example on the pizza restaurant, you can have discounting promos and schemes built in the mobile app. A good example would be to have a “loyalty card” function within the mobile app. The marketing and promotional feature can be activated whenever he places the order through the mobile app. 3. Faster speed. As mentioned, it will take some time to download a mobile responsive website. With the mobile app, you just need to download it once and it will be on your smartphone. If you want to use it, simply click on it and it is ready to go. Convenience can be defined in a number of ways; speed is surely one of them. If you have a mobile responsive website, including an option for a mobile app addresses the problem of slow download time. 4. More accessible. The mobile app can be found on the interface of your smartphone. Anytime you want to use, all you need to do is click or tap on it. The best part is you don’t need Internet connection to access your mobile app. You can use the mobile app even when offline. Thus, a mobile app gives your end-users greater flexibility and mobility to access your products and services. 5. Preferred by mobile users. In the same study by ComScore, data showed that mobile users preferred the mobile app over the mobile responsive website. Mobile users spent an average of 94 minutes per day on the mobile app compared to 72 minutes on the Internet. This is a significant difference from 31% per day. By building a mobile app in addition to your mobile responsive website, you are providing a new avenue for end-users and prospective customers to learn more about your business. The mobile app increases your visibility and market awareness for your products and services. It also sends a strong message to your market that you are updated on the latest technological advances. It is more expensive to have a mobile app developed than to just build a mobile responsive website or a dedicated mobile website. But the investment you will make on a mobile app will definitely carry over to your website. It is an investment that will address the issues related to the mobile responsive website. By having a mobile app, you will directly contribute to the overall mobile user experience of your customer..